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The Edits.
The Edits.
Choose yours.
Three ways to start. One standard applied to all of them. Mouth-safe materials, chosen properly, explained honestly.
The Edits
Start with the edit
that fits you best.
The Feeding Edit
Slower meals. Calmer moments.
Food-grade silicone feeding essentials designed for daily licking, slow feeding, and enrichment. For dog owners who are over cheap plastic bowls and overwhelming choices.
- —Food-grade silicone lick mat
- —Food-grade silicone slow feeder
- —Shipping included
$55 AUD
Shipping included
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Licking and working for food are natural behaviours for dogs. They encourage focus, slow things down, and make mealtimes more satisfying.
The lick mat creates a calm, focused activity — useful before guests arrive, during a work call, or as part of an evening wind-down. The slow feeder extends mealtime, which may reduce gulping, restlessness after eating, and food-seeking behaviour.
Lick mat — spread with a soft food your dog already knows. Yoghurt, pumpkin purée, wet food, or xylitol-free peanut butter. Freeze for a longer session. Dishwasher safe.
Slow feeder — swap your dog's regular bowl at mealtimes. Press food lightly into the grooves. The suction base keeps it stable. Dishwasher safe.
Introduce one item at a time. Keep first sessions short. Start with familiar food.
Both items are made from food-grade silicone — the same material standard used in human kitchenware and baby products. Chosen because it has a clearer food-contact standard than vague plastic blends. No BPA or phthalate concerns at this grade.
- One size — suitable for most dogs
- Lick mat: textured surface, holds soft food in place
- Slow feeder: raised ridges and grooves, suction base
- Both dishwasher safe
Free shipping Australia-wide. Included in the price, no surprises at checkout.
You'll receive a tracking number as soon as your order is on its way.
If you're not happy with your order for any reason, reach out within 30 days and we'll make it right. A replacement, a refund, or a conversation. Whatever helps.
Best value
The Foundational Edit
Everything. One box.
For puppy owners who want a simpler, safer starting point from day one. Chosen for what they're made from first.
- —Food-grade silicone lick mat + slow feeder
- —Coffee wood chew
- —FSC-certified natural rubber ring
- —Digital guide included
- —Shipping included
$109 AUD
Shipping included · Digital guide included
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Four products that cover the natural behaviours dogs do every day — licking, chewing, working for food, and play. Each one chosen for what it's made from, not just what it does.
Together they cover daily feeding, chewing, and play. One decision, one box, one standard applied to all of it.
Introduce one item at a time. Keep first sessions short. Use familiar food to start. Your digital guide walks you through each product — when to use it, how to introduce it, and what to watch for.
The coffee wood chew is best introduced from around 4 months, once adult teeth are coming in.
- Food-grade silicone — same standard as human kitchenware
- Upcycled coffee wood — from retired coffee plantation trees
- FSC-certified natural rubber — no synthetic blends or plasticisers
Size refers to the coffee wood chew. S (up to 10kg) / M (up to 20kg) / L (up to 40kg). Size up for strong chewers. The silicone items and rubber ring are one size.
Free shipping Australia-wide. Included in the price, no surprises at checkout.
You'll receive a tracking number as soon as your order is on its way.
If you're not happy with your order for any reason, reach out within 30 days and we'll make it right. A replacement, a refund, or a conversation. Whatever helps.
The Chew Edit
Chew. Play. Repeat.
A simpler chew setup built around natural rubber and coffee wood. Designed for dogs who love to chew and owners who want better daily-use materials.
- —Coffee wood chew (S comes with 2)
- —FSC-certified natural rubber ring
- —Shipping included
$55 AUD
Shipping included · Small size includes 2 coffee wood chews
Size — for the coffee wood chewSize up for strong chewers.
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Chewing is one of the most natural, self-regulating behaviours for dogs. The coffee wood gives them something dense and satisfying to gnaw on. The rubber ring is for fetch, tug, carrying, and solo play.
Rotate both to keep each one feeling interesting. Dogs engage more with items that aren't always available.
Coffee wood — offer directly and let your dog explore. Supervise early sessions. Introduce from around 4 months. Replace when small enough to swallow.
Rubber ring — introduce during an energetic moment. Use for tug or fetch to build a positive association. Store away between sessions to keep it interesting.
- Coffee wood — upcycled from retired coffee plantation trees. No synthetic hardeners or added flavourings
- Natural rubber ring — FSC-certified, no synthetic blends or plasticisers. Solid and durable
Size refers to the coffee wood chew. S (up to 10kg) — comes with 2 chews. M (up to 20kg) and L (up to 40kg) include 1 chew each. The rubber ring is one size. Size up for strong chewers.
Free shipping Australia-wide. Included in the price, no surprises at checkout.
You'll receive a tracking number as soon as your order is on its way.
If you're not happy with your order for any reason, reach out within 30 days and we'll make it right. A replacement, a refund, or a conversation. Whatever helps.
Quick relief
You probably don't
need more stuff.
You probably just want:
- —Products that feel safer
- —Materials you can trust
- —Less overwhelm
- —A puppy setup that actually makes sense
That's exactly why the Sniff exists.
Why materials matter
If it goes in their mouth every day,
it's worth thinking about.
Dogs chew, lick, carry, and mouth their products constantly. But most owners are left trying to decode vague labels with very little transparency around what products are actually made from.
The Sniff takes a materials-first approach by prioritising:
- —Food-grade silicone
- —FSC-certified natural rubber
- —Upcycled coffee wood
- —Fewer unnecessary plastics
Not fear. Just higher standards.
Read our materials standardThe founder
I created the Sniff because I couldn't find what I was looking for myself.
When I brought home my puppy, I expected choosing products to feel simple. Instead I found endless shelves of plastic toys, vague labels, and no real clarity around what was actually worth buying.
So I started researching. What surprised me most was learning there are no mandatory safety standards for pet toys in Australia.
The Sniff became my attempt to create the kind of place I wish had existed when I started: fewer, better products made from materials I actually felt good about using every day.
— Yvette, Founder
Research and education
We look beyond the label,
so you don't have to.
We review available research around:
- —Daily-use dog product materials
- —Slow feeding and enrichment
- —Chewing behaviours
- —Scent enrichment
- —Canine wellbeing
Because daily use deserves a higher standard.
Read our standardsNot sure which to start with?
Start with the Edit.
The Foundational Edit is the complete starting point. Everything in one box, one decision, one standard applied to all of it.
Shop The Foundational Edit — $109