A safer, simpler starting point
Overwhelmed by all the
stuff to buy
for your dog?
The Sniff is a safer, simpler starting point for dog owners who are over the plastic overload, vague labels, and endless pet store aisles. We've done the research so you don't have to.
Material
Food-grade silicone
Certified
FSC-certified rubber
Sourced
Upcycled coffee wood
Founded
Australian woman-owned
The Foundational Edit
Everything you need.
Nothing you don't.
The perfect starter kit containing safer daily essentials for your puppy or dog.
Food-Grade Silicone
Lick Mat
Food contact-grade silicone. Repetitive licking has a measurably calming effect. Spread, set down, done. Freeze for longer lasting quiet time. Dishwasher safe.
Food-Grade Silicone
Slow Feeder
Slows eating, reduces post-meal restlessness. Food contact-grade silicone. Built for daily use — not daily replacement. Dishwasher safe.
Upcycled Coffee Wood
Coffee Wood Chew
Research-backed daily chew. Dense, natural, no chemical treatment. Grows with your dog — introduce from 4 months.
FSC-Certified Natural Rubber
Natural Rubber Ring
FSC-certified natural rubber. No synthetic blends. Dual-purpose — chew toy and fetch toy. The vanilla scent is intentional: research confirms dogs prefer it. We just appreciate the honesty.
$109 AUD
Shipping included · Digital guide included
Free shipping — Australia-wide
The Foundational Edit
Four daily-use essentials. Chosen for what they're made from. Nothing in here just because.
Every dog is different. These products are selected for durability and mouth-safe materials, but suitability depends on your individual dog's size, chewing style, and behaviour.
Coffee wood chews and the natural rubber ring are not suitable for all chewing styles. Power chewers, or dogs who tend to break off and swallow large pieces, should be assessed individually — consider sizing up or consulting your vet before introducing any new chew.
Always supervise your dog when introducing a new product. Do not leave your dog unattended with any chew, toy, or enrichment tool that could be ingested or cause harm. Remove and replace any item that shows significant wear or breakage.
When in doubt, ask your vet.
Not ready for the full edit?
Start smaller.
Same standard.
The Feeding Edit
Food-grade silicone feeding essentials designed for licking, slow feeding, and daily enrichment.
$55 AUD including shipping
Shop Feeding EditThe Chew Edit
Natural rubber and coffee wood chews chosen for durability and daily use.
$55 AUD including shipping
Shop Chew EditWhat customers are saying
For dog owners who are already
over the plastic overload.
"I went looking for one place I could trust. I couldn't find it. So I built it."
The founder
I created the Sniff because I couldn't find what I was looking for myself.
When I brought home my puppy, I expected choosing products to feel simple. Instead I found endless shelves of plastic toys, vague labels, and no real clarity around what was actually worth buying.
So I started researching. What surprised me most was discovering there are no mandatory safety standards for pet toys in Australia.
The Sniff became my attempt to create the kind of place I wish had existed when I started: fewer, better products made from materials I actually felt good about using every day.
— Yvette, Founder
Shop the Foundational EditThe Foundational Edit
A calmer, safer
starting point
for your dog.
Daily use deserves a higher standard.
$109 AUD · Shipping included · Digital guide included